SLFLS - Why SLFLS?

Simply put, it's the motto and credo of a truly great life - a life that extends beyond the mere existence of that one person or entity.  Throughout my life, I have been impacted and marked most notably by people - past & present - who lives their lives selflessly.  They forsook convenience, comforts and all that to help others over taking care of themselves.  This company and my current creation of this website affords an opportunity to not just sell products, but promote values that align with the values of those that were and still are great, using things that people use daily to get that across.  And now, ideally, others will be inspired to do the same.  Hopefully, the short form expression of the word selfless (here SLFLS) in the logo format will be a reminder, beyond just mere product views and purchases, that we have a life to live beyond ourselves.  We do not just exist to help and bless ourselves, we have a responsibility to help and even prefer others over ourselves - AND THAT is the true key to being and living BLESSED!  SLFLS!!!